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Hardcover The Knowledge-Based Organization: Four Steps to Increasing Sales, Profits, and Market Share Book

ISBN: 0786303530

ISBN13: 9780786303533

The Knowledge-Based Organization: Four Steps to Increasing Sales, Profits, and Market Share

Explains how to identify key sales and service trends, and describes a professional services model that will be competitive in the next century. This description may be from another edition of this product.

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Format: Hardcover

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Customer Reviews

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Succinct and Relevant

Alexander and Lyons have outlined a strategy for service organizations to shift (their) historical models of selling that will place any organzation ahead of customer demand and expectations. An awesome transformation will take place for the company that applies "the Knowledge-based" blueprints to actually create demand and stop the wasteful "reactionary sales methods" that are most common today. Great Resource!
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