The Joyless Economy: The Psychology of Human Satisfaction and Consumer Dissatisfaction
No Customer Reviews
Select Format
Select Condition 
Book Overview
When this classic work was first published in 1976, its central tenet--more is not necessarily better--placed it in direct conflict with mainstream thought in economics. Within a few years, however, this apparently paradoxical claim was gaining wide acceptance. Scitovsky's ground-breaking book was the first to apply theories of behaviorist psychology to questions of consumer behavior and to do so in accessible, non-technical language. Setting out...
Format:Paperback
Language:English
ISBN:0195021835
ISBN13:9780195021837
Release Date:April 1977
Publisher:Oxford University Press, USA
Length:328 Pages
Weight:0.75 lbs.
Related Subjects
Business Business & Finance Business & Investing Clinical Consumer Behavior Economic Theory Economics Faith Language Arts Management & Leadership Marketing Marketing & Sales Medicine Psychology Religion Religion & Spirituality Research Social Psychology & Interactions Social Sciences Sports Medicine TheoryCustomer Reviews
0 rating
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
