The Jossey-Bass Guide to Strategic Communications for Nonprofits: A Step-By-Step Guide to Working with the Media to Generate Publicity, Enhance Fundra
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Book Overview
A Publication of the Communications Consortium Media Center This nuts-and-bolts workbook is a tool kit for organizations that want to create successful communications strategies. No matter their size or planning experience, nonprofits can use this guide to enhance their profiles in the media, increase name recognition, boost fundraising, recruit membership, and advance changes in public policy. With a clear mission and the right communications skills,...
Format:Paperback
Language:English
ISBN:0787943738
ISBN13:9780787943738
Release Date:January 1999
Publisher:Jossey-Bass
Length:208 Pages
Weight:1.50 lbs.
Dimensions:0.7" x 8.5" x 11.0"
Related Subjects
Business Business & Finance Business & Investing Business Communication Communications Economics Entrepreneurship Industries & Professions Management & Leadership Marketing Marketing & Sales Nonprofit Organizations & Charities Politics & Social Sciences Public Relations Skills Small Business & EntrepreneurshipCustomer Reviews
2 ratings
Excellent book for beginners in non-profit PR
Published by Thriftbooks.com User , 20 years ago
I use this book to teach a beginning workshop in public relations for non-profit organizations as part of a continuing education program at a local community college. The book is an excellent resource for individuals who are not familar with public relations. It takes the reader through all of the things that he or she will need to do to effectively promote his or her organization.
Quite Useful for Students
Published by Thriftbooks.com User , 22 years ago
The Jossey-Bass Guide to Strategic Communications for Nonprofits is a detailed examination of the relationship between nonprofits and the media. As the title says, it provides a step-by-step guide for nonprofits to establish effective relations with the media that result in publicity. My professor recommended this book to me, and I'm finding it quite useful. It has a similar approach to Guerrilla PR: Wired by Michael Levine; both are about maximizing your return on investment.I especially enjoyed this book because I'm thinking about working for a nonprofit after graduation, and I haven't seen anywhere near as much about public relations and publicity for nonprofits as I've seen for corporations.
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