The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
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Book Overview
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Format:Paperback
Language:English
ISBN:1933820683
ISBN13:9781933820682
Release Date:April 2020
Publisher:Two Waves Books
Length:320 Pages
Weight:1.35 lbs.
Dimensions:0.9" x 6.0" x 8.9"
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