The Jericho Principle: How Companies Use Strategic Collaboration to Find New Sources of Value

This book is extremely helpful and provides indepth analysis on the subject at hand. (clever title too). it is obviouse that the authers have an outstanding knowledge of the subject matter

BOOK REVIEW:If there is one thing that is certain, we live in an uncertain and changing world. Those companies that are agile and can quickly and cost effectively change to take advantage of new business opportunities will not only survive they will thrive. Being first to market with a new products or services usually means a higher margin return while the competition is playing catch up. Business collaboration defined by the authors as " the alignment of business activities and processes with another business to create mutual benefit" is a growing tool used by many companies to quickly and cost effectively implement new business strategies. Technology has and will continue to evolve to further enable collaboration, as noted by the many excellent examples sited in this book. Effective collaboration requires more than technology, it requires value creation from all collaborators, shared rewards, and managed risk.This book does an excellent job of describing how organizations build processes and services to enable collaborative partnerships and alliances. After reading this book you will be better equipped to evaluate your company's readiness for collaboration and implement measures to improve your company's readiness in key areas.

Thanks to Welborn and Kasten's vast experiences as business and technology strategists the Jericho Principle just became required reading for all MBA Graduates. Their proven (and time tested) frameworks and pragmatics steps help determine when, where, and why a collaborative venture makes sense to your organization - information each and every recent MBA grad should live by.