The Intuitive Manager

Rowan does an excellent job in this book in demonstrating the important role of intuition in business decision making.Intuition is not a priori thinking , guessing,fantasy,imagining different futures,or a shot in the dark. Intuition is an evolved mental capacity of the brain that allows the mind to sift the whole of an individual's past and present personal experiences and apply this aggregate knowledge to a new problem or question where some similarities exist with past problems.The entreprenuerial breakthrough is usually the " final stage of a slow fermentation process" .Creativity plays an important role in developing the new question that the entreprenuer will solve with his accumulated intuitive knowledge.The Eureka factor is only the final stage of a long discovery process during which all the loose ends are suddenly seen to fit into place perfectly in a flash of illumination. Rowan does not overlook the role of deductive logic,rational decision making or scientific management in business decision making.He clearly shows by numerous examples that intuition,creativity,and the courage to act are of equal importance.I have deducted one star due to the author's overlooking the important contributions in this area done by Joseph Schumpeter,Frank Knight,and John Maynard Keynes that were available to him at the time that he published his book.