The Intention Economy: When Customers Take Charge

by Doc Searls

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Caveat venditor--let the seller beware While marketers look for more ways to get personal with customers, including new tricks with "big data," customers are about to get personal in their own ways,... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:1422158527

ISBN13:9781422158524

Release Date:May 2012

Publisher:Harvard Business Review Press

Length:320 Pages

Weight:1.24 lbs.

Dimensions:1.2" x 6.0" x 9.3"

Related Subjects

Business Business & Investing Economics

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The Intention Economy: When Customers Take Charge

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