The Insight Discipline: Crafting New Marketplace Understanding That Makes A Difference
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In his new book The Insight Discipline: Crafting New Marketplace Understand That Makes a Difference, Liam Fahey details the analysis methods and modes of deliberations required to overcome the insight challenge and to create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis. The Insight Discipline provides you with a...
Format:Paperback
Language:English
ISBN:0877573719
ISBN13:9780877573715
Release Date:September 2018
Publisher:American Marketing Association
Length:426 Pages
Weight:1.30 lbs.
Dimensions:0.9" x 6.0" x 9.0"
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