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Hardcover The Innovator's Way: Essential Practices for Successful Innovation Book

ISBN: 0262014548

ISBN13: 9780262014540

The Innovator's Way: Essential Practices for Successful Innovation

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Format: Hardcover

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Book Overview

Innovation is the ruling buzzword in business today. Technology companies invest billions in developing new gadgets; business leaders see innovation as the key to a competitive edge; policymakers craft regulations to foster a climate of innovation. And yet businesses report a success rate of only four percent for innovation initiatives. Can we significantly increase our odds of succeeding at innovation? In The Innovator's Way, innovation experts Peter Denning and Robert Dunham reply with an emphatic yes.

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