Great
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The Innovator's Dilemma explores how the creation of new technologies can cause companies to lose market share or their markets entirely, even companies that do everything right such as listening to their customers, watching the marketplace, and investing in research and development. The author argues that, while existing thriving companies can be successful with sustaining technologies, these same companies often falter with...
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This is a book is about successful, well-led companies -often market leaders- that carefully pay attention to what customers need and that invest heavily in new technologies, but still loose their market leadership suddenly. This can happen when disruptive technologies enter the stage. Most technologies improve the performance of existing products in relation to the criteria which existing customers have always used. These...
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This book clearly deserves more than five stars. It has positively influenced more technology executives than any other book.The book does a wonderful job of explaining how traditions, bureaucracy, disbelief about the potential of new technologies, and misconceptions about the market hurt companies. Professor Christensen is a Boston Consulting Group alum, as am I, and that firm has been very interested in the question...
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Along with Crossing the Chasm, this book will be a classic on managing innovation. Crossing the Chasm looks at innovation from the perspective of the upstart. The Innovator's Dilemma looks at it from the current market leader. If these two books don't get your entrepreneurial juices flowing, do something else.
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