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Paperback The influence of brands and images on the financial performance - An empirical investigation of the EuroStoxx 50 Book
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ISBN: 3656377278

ISBN13: 9783656377276

The influence of brands and images on the financial performance - An empirical investigation of the EuroStoxx 50

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Diploma Thesis from the year 2007 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: 2,3, University of Regensburg, language: English, abstract: There are many consultancies, for example, Interbrand, Brand Finance or Batten, Barton, Durstine & Osborn (BBDO) that create annual lists of companies ranked by their brand value. Over the years, these popular rankings have become more and more relevant to companies...

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