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Hardcover The Importance of Small Decisions Book

ISBN: 0262039745

ISBN13: 9780262039741

The Importance of Small Decisions

(Part of the Simplicity: Design, Technology, Business, Life Series)

How people make decisions in an era of too much information and fake news.

Humans originally evolved in a world of few choices. Prehistoric, preindustrial, and predigital eras required fewer decisions than today's all-access, always-on world of too much information. Economists have largely discarded the idea that agents act rationally and the market follows suit. It seems that no matter how small or innocuous a decision might seem, there's...

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Format: Hardcover

Condition: New

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