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Paperback The importance of customer relationship management in the automotive supply industry Book

ISBN: 3638709159

ISBN13: 9783638709156

The importance of customer relationship management in the automotive supply industry

Master's Thesis from the year 2006 in the subject Business economics - Customer Relationship Management, CRM, grade: B-, University of Leicester (Management Center), language: English, abstract: The purpose of this dissertation is to investigate the importance of CRM in a specific industry for a specific company. More precisely, this work will explore the automotive supplier industry; and within that industry, the company Y will be analysed, discussed...

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