The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market

by Bernd Skiera, Yuxi Jin, Klaus Miller

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What will you learn from this book?

Why and how the European General Data Protection Regulation (GDPR) impacts the online advertising market, particularly advertisers, publishers and users.How advertisers and publishers leverage users' personal data to pursue their goals.Which aspects of the GDPR are most relevant for advertisers, publishers and users.How complex it is to go through the process of obtaining user permission for...

Format:Paperback

Language:English

ISBN:3982417341

ISBN13:9783982417349

Release Date:February 2022

Publisher:Bernd Skiera

Length:158 Pages

Weight:0.86 lbs.

Dimensions:0.4" x 7.0" x 10.0"

Related Subjects

Business Business & Investing Computers Computers & Technology Economics

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The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market

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