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Paperback The impact of CSR and public platforms on corporate marketing communication Book
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ISBN: 3668648131

ISBN13: 9783668648135

The impact of CSR and public platforms on corporate marketing communication

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Master's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: C, The ESC Rennes School of Business, language: English, abstract: Corporate social responsibility (CSR) has become an increasingly important element when stakeholders' make their decisions about enterprises and their products. Currently, most companies still stay on the situation of one-way communication. It is the lack of effective...

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Format: Paperback

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Business Business & Investing Economics

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