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Paperback The IMC Sourcebook: Readings and Cases in Integrated Marketing Communications Book
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ISBN: 1980324549

ISBN13: 9781980324546

The IMC Sourcebook: Readings and Cases in Integrated Marketing Communications

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Some of the world's most respected marketing and advertising professors combined their talents to create the 11 fresh and relevant cases in this Integrated Marketing Communications text. The book also features authoritative readings to prepare students and instructors to get the most out of the cases they study and discuss.The cases subjects include some of the world's most dynamic marketing organizations including Burger King, Shinola, and Pacific...

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Format: Paperback

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