The IMC Sourcebook: Readings and Cases in Integrated Marketing Communications

No Customer Reviews

Some of the world's most respected marketing and advertising professors combined their talents to create the 11 fresh and relevant cases in this Integrated Marketing Communications text. The book also features authoritative readings to prepare students and instructors to get the most out of the cases they study and discuss.The cases subjects include some of the world's most dynamic marketing organizations including Burger King, Shinola, and Pacific...

Format:Paperback

Language:English

ISBN:1980324549

ISBN13:9781980324546

Release Date:March 2018

Publisher:Independently published

Length:308 Pages

Weight:1.85 lbs.

Dimensions:11.0" x 0.7" x 8.5"

Related Subjects

Business Business & Investing

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks^® and the ThriftBooks^® logo are registered trademarks of Thrift Books Global, LLC

The IMC Sourcebook: Readings and Cases in Integrated Marketing Communications

Recommended

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us