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Paperback The Idea Writers: Copywriting in a New Media and Marketing Era Book
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ISBN: 0230613888

ISBN13: 9780230613881

The Idea Writers: Copywriting in a New Media and Marketing Era

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Format: Paperback

Condition: Like New

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Book Overview

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

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Business Business & Investing Economics

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