It is 1987: the "greed is good" era. When anxious ad agency whiz Ben Franklin Green accidentally falls through a wall during a hilarious boardroom presentation, he hops a plane and flies west instead of returning to work. During a nostalgic sojourn in the eucalyptus and marijuana-scented playland of LA's sexy Laurel Canyon, he plans to develop a book with his former mentor about the sham that is the advertising business. But his plans are short-lived...