The Idea Factory: A Guide to More Creative Thinking and Writing

This is one of the very few good books about creativity from DOWN UNDER, better known to geographers as the LOST CONTINENT. To most people, including me, it's beautiful Australia - the land of koala bears & kangaroos & the legendary Crocodile Dundee! In this particular book, 'The Idea Factory' is just the grey matter between our two ears. The author shows how we can make full use of this built-in device on our neck to generate more & better ideas, not necessarily for writing. I like her simple, step-by-step methods. From the idea generation standpoint, her methods are really great. Her treatment of overcoming Thinker's Block is superb. The book chapters are interspersed with witty cartoons (typical of Australian humour) to keep the reader going through the pages of the book. What I like most about reading this book is that, each chapter is summarised with 'In a Nut Shell' capsulated notes at the end. I always like & appreciate authors who make life easy for readers. To show you how the various chapters are structured, I append below the table of contents: 1 The Importance of Ideas; 2 Believing is Seeing; 3 Right Brain, Right Idea; 4 Setting the Scene; 5 Start Seeing UFOs; 6 Pulling out the Stops; 7 The Perfectionist Trap; 8 What's Your Problem; 9 Tools of the Idea Trade; 10 Daydream Believers; 11 Write While You Sleep; 12 The Incubation Process; 13 Eureka Moments on Demand; 14 Your Creative Environment; The last few chapters are actually my personal favourites! I certainly rate this book very highly. I enthusiastically recommend it to be included in your Creativity & Innovation Library.