The Huenefeld Guide to Book Publishing
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Format:Paperback
Language:English
ISBN:0938179330
ISBN13:9780938179337
Release Date:January 1993
Publisher:Mills & Sanderson Pub
Length:394 Pages
Weight:1.14 lbs.
Dimensions:8.8" x 1.0" x 6.3"
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Financial Management for Book Publishers
Published by Thriftbooks.com User , 24 years ago
This classic is the foundation publishing management book. It is the one later writers draw from and it is the one the speakers quote. John Huenefeld has spent years consulting with publishing companies and studying them. Now he compares their operation and tells their stories. This book covers Management (staffing, planning, budgeting), Acquisition (contracting, developing, screening, negotiating), Pre-Press Development (designing, typesetting), Marketing (promotional copy, telemarketing, dealers, special markets, subsidiary rights, libraries), and Business Operation (financial planning models, report formats, financial administration, inventory, facilities). It also contains the equations and rules-of-thumb we all use today. This book should be the bookend on every publisher's shelf. It is the financial management book you will start with and the book you will return to. [email protected].
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