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Paperback The Howard Gossage Show: And what it can teach you about advertising, fun, fame and manipulating the media Book
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ISBN: 0957151535

ISBN13: 9780957151536

The Howard Gossage Show: And what it can teach you about advertising, fun, fame and manipulating the media

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The Howard Gossage Show is about the 1960s advertising copywriter, Howard Gossage - and what he can teach today's advertising industry.

At a time when advertising is disliked and avoided by most people, Gossage has a message that is more important now than it was 60 years ago.

Decades before digital, he understood the importance of interactive advertising - and the need to break down the "fourth wall" and speak directly and intelligently...

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Format: Paperback

Condition: New

$44.74
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