The Howard Gossage Show: And what it can teach you about advertising, fun, fame and manipulating the media

by Dave Dye and Steve Harrison

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The Howard Gossage Show is about the 1960s advertising copywriter, Howard Gossage - and what he can teach today's advertising industry.

At a time when advertising is disliked and avoided by most people, Gossage has a message that is more important now than it was 60 years ago.

Decades before digital, he understood the importance of interactive advertising - and the need to break down the "fourth wall" and speak directly and intelligently...

Format:Paperback

Language:English

ISBN:0957151535

ISBN13:9780957151536

Release Date:April 2024

Publisher:Adworld Press

Length:200 Pages

Weight:1.45 lbs.

Dimensions:0.5" x 8.3" x 11.7"

Related Subjects

Business Business & Investing Economics Social Science Social Sciences

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The Howard Gossage Show: And what it can teach you about advertising, fun, fame and manipulating the media

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