The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset
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Book Overview
Introducing "return on relationship" with your most valued customers The traditional model of growing your business--by relying on employees in sales, marketing, and product development--is dying. Today's most successful companies are taking a different approach: getting customers to market, sell, and create products for them. In assessing client value, most companies look at the money paid for their goods and services. But in this book, Customer...
Format:Hardcover
Language:English
ISBN:1422172317
ISBN13:9781422172315
Release Date:June 2012
Publisher:Harvard Business Review Press
Length:240 Pages
Weight:0.45 lbs.
Dimensions:1.1" x 6.1" x 9.2"
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