The Handbook for Focus Group Research
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Book Overview
As one of the most popular tools for gathering information in today′s marketplace, focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition, Thomas L. Greenbaum provides the latest information on conducting effective focus groups. New chapters in this 1997 edition discuss the technology revolution, globalization of focus groups, physician...
Format:Paperback
Language:English
ISBN:0761912533
ISBN13:9780761912538
Release Date:November 1997
Publisher:Sage Publications, Inc
Length:280 Pages
Weight:1.00 lbs.
Dimensions:0.7" x 6.0" x 9.1"
Customer Reviews
1 rating
Detailed & comprehensive Focus Group guideline
Published by Thriftbooks.com User , 22 years ago
Most of the Marketing Research text books have only mentioned the Purpose, Process and Management of Focus Group in a superficial manner. It is difficult to get to know the examples of Focus Group. This book can presents information on conducting market research with focus groups, discuss how to select and evaluate moderators and facilities and using the latest technology and innovative techniques to obtain more useful information.It's a clear, logical and easy-to-read book that is highly recommended.
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