The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains

Dr. Lustin does a fantastic job breaking down bio-chemistry in easy plain terms. I learned SOooo much from this book. I highly recommend it!

Excellent book for understanding why and how we have cravings and do the (wrong) things we do personally as well as societally. The four C's for happiness are in this book, and a very clear difference between happiness and pleasure is presented. I have given numerous copies to friends now, who have each used the information to attain better navigational control in their own lives. Many thanks to Dr. Lustig for sharing the insights on how endocrinology and neuroscience create our reality.