The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter

I thought that "The Guide to Financial Public Relations" was well written and logical, with many helpful step-by-step instructions. Though it is written specifically for the financial industry, it contains helpful information and valuable strategies for almost any business person who works with a client base and who wants to be more successful in their industry.I have worked in the public relations field for 25 years, yet I found this book instructive with many new idea "gems" that I plan to implement in the future. For while it may be difficult to teach old dogs new tricks, today a business person must constantly learn new "tricks" (i.e. business strategies) in order to survive. This book delivers!

Chambers masterfully illustares the art and impact of public realtions. His book captured the steps I needed to take to promote myself. I found it to be a real resource.