The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies

by Onofre Cunill and Kaye Sung Chon

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How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth?

This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. It explains in-depth how and why the largest worldwide hotel chains achieved dominant international status and shows how to forecast future...

Format:Paperback

Language:English

ISBN:0789026643

ISBN13:9780789026644

Release Date:January 2006

Publisher:Routledge

Length:224 Pages

Weight:0.70 lbs.

Dimensions:0.6" x 7.9" x 8.0"

Related Subjects

Business Business & Finance Business & Investing Economics Hospitality, Travel & Tourism Industries & Professions Management & Leadership Systems & Planning Textbooks Travel

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The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies

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