The Growth of the Scholarly Publishing Industry in the U.S.: A Business History of a Changing Marketplace, 1939-1946

by Albert N. Greco

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This book analyzes the dynamic growth of the scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences. It explains how the key publishing players positioned themselves to take advantage of the war economy and how they used different business and marketing strategies to create the market and demand for scholarly publications...

Format:Hardcover

Language:English

ISBN:3319995480

ISBN13:9783319995489

Release Date:October 2018

Publisher:Palgrave Pivot

Length:100 Pages

Weight:0.65 lbs.

Dimensions:0.3" x 5.8" x 8.3"

Related Subjects

Business Business & Investing Economics Language Arts

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The Growth of the Scholarly Publishing Industry in the U.S.: A Business History of a Changing Marketplace, 1939-1946

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