The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things

by Annie Wilson and Ryan Hamilton

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Porsches for soccer moms? Patagonia vests for finance bros? Crocs for trendsetters? Weight Watchers for wellness? What happens when growing your brand requires serving new customers with different wants and needs than your current customers?

You always want to grow your brand, but there's a dilemma: The more customer segments you target and serve, the harder it becomes to manage their diverse preferences and behaviors. Sometimes, you...

Format:Hardcover

Language:English

ISBN:1647829739

ISBN13:9781647829735

Release Date:June 2025

Publisher:Harvard Business Review Press

Length:256 Pages

Related Subjects

Business Business & Investing Economics

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The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things

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