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Hardcover Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture Book
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ISBN: 0230537995

ISBN13: 9780230537996

Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture

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The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within... This description may be from another edition of this product.

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Format: Hardcover

Condition: New

$109.99
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