The Globalization of Advertising: Agencies, Cities and Spaces of Creativity
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Book Overview
The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both nationally and internationally. This book indentifies and addresses questions on the globalization of advertising through detailed study of the contemporary...
Format:Paperback
Language:English
ISBN:1138867349
ISBN13:9781138867345
Release Date:June 2015
Publisher:Routledge
Length:196 Pages
Weight:0.66 lbs.
Dimensions:0.4" x 6.1" x 9.2"
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