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Hardcover The Global Marketing Imperative: How to Enter and Build International Markets Book

ISBN: 0844235504

ISBN13: 9780844235509

The Global Marketing Imperative: How to Enter and Build International Markets

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Format: Hardcover

Condition: Very Good

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Book Overview

Helps in bringing students quickly up to speed on the essentials of international marketing and teaches them how to strike back when global competitors move into a company's territory and shrink its... This description may be from another edition of this product.

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