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Hardcover The Global Foundations of Public Relations: Humanism, China and the West Book
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ISBN: 0815372485

ISBN13: 9780815372486

The Global Foundations of Public Relations: Humanism, China and the West

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Format: Hardcover

Condition: New

$180.00
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Book Overview

The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies.

As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases...

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Business Business & Investing Economics Language Arts

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