The Global Economics of Sport
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Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international businesses. Companies such as Nike now design, produce, distribute and market their products across every continent, while an increasingly important part of every country's...
Format:Paperback
Language:English
ISBN:0415586194
ISBN13:9780415586191
Release Date:June 2012
Publisher:Routledge
Length:134 Pages
Weight:0.50 lbs.
Dimensions:0.4" x 6.1" x 9.1"
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