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Hardcover The Global Corporate Brand Book
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ISBN: 1403996636

ISBN13: 9781403996633

The Global Corporate Brand Book

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Format: Hardcover

Condition: New

$69.99
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Book Overview

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.

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Business Business & Investing Economics

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