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Hardcover The Global Code: How a New Culture of Universal Values Is Reshaping Business and Marketing Book
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ISBN: 1137279710

ISBN13: 9781137279712

The Global Code: How a New Culture of Universal Values Is Reshaping Business and Marketing

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For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their lives--love, health, and money, for instance--are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a "global unconscious," or core values and feelings that are consistent worldwide--the result of our constant interconnectedness. He has also identified a new group who are paving the way for...

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Format: Hardcover

Condition: Very Good

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Business Business & Investing Economics

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