The Global Code: How a New Culture of Universal Values Is Reshaping Business and Marketing

by Clotaire Rapaille and E.J. Koh

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For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their lives--love, health, and money, for instance--are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a "global unconscious," or core values and feelings that are consistent worldwide--the result of our constant interconnectedness. He has also identified a new group who are paving the way for...

Format:Hardcover

Language:English

ISBN:1137279710

ISBN13:9781137279712

Release Date:September 2015

Publisher:St. Martin's Press

Length:304 Pages

Weight:1.10 lbs.

Dimensions:1.0" x 6.4" x 9.6"

Related Subjects

Business Business & Investing Economics

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The Global Code: How a New Culture of Universal Values Is Reshaping Business and Marketing

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