The Gender Intelligent Retailer: Discover the Connection Between Women Consumers and Business Growth
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How companies can create a retail environment thats better for everyone by being better for women Women make up the biggest section of the retail market, yet most retail companies do a poor job of serving and satisfying that core constituency. Many retail enterprises view women as a niche market, but at 52 percent of the population, theyre anything but. This book shows why reaching women is imperative to retail success, and how businesses can do it...
Format:Hardcover
Language:English
ISBN:0470841028
ISBN13:9780470841020
Release Date:November 2008
Publisher:John Wiley & Sons
Length:285 Pages
Weight:1.32 lbs.
Dimensions:1.1" x 6.1" x 9.1"
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