The Future of the Mass Audience

by W. Russell Neuman

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The Future of the Mass Audience focuses on how the changing technology and economics of the mass media in postindustrial society will influence public communication. It summarizes the results of a five-year study conducted in cooperation with the senior corporate planners at ABC, CBS, NBC, Time Warner, The New York Times, and the Washington Post. The central question is whether the new electronic media and the use of personal computers in the communication...

Format:Paperback

Language:English

ISBN:0521424046

ISBN13:9780521424042

Release Date:November 1991

Publisher:Cambridge University Press

Length:220 Pages

Weight:0.72 lbs.

Dimensions:0.5" x 6.0" x 9.0"

Related Subjects

Communication & Media Studies Education & Reference Foreign Language Study & Reference Political Science Politics & Social Sciences Social Science Social Sciences

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The Future of the Mass Audience

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