The Future of the Electronic Marketplace
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Book Overview
The electronic marketplace is a global one, and it's changing every aspect of the consumer-vendor relathionship. The marketplace is the place of exchange between buyer and seller. Once one rode a mule to get there; now one rides the Internet. An electronic marketplace can span two rooms in the same building, or two continents. How individuals, firms, and organizations approach and define the electronic marketplace of the future depends on people's...
Format:Paperback
Language:English
ISBN:0262621320
ISBN13:9780262621328
Release Date:July 1999
Publisher:MIT Press
Length:400 Pages
Weight:1.41 lbs.
Dimensions:0.9" x 6.0" x 9.0"
Age Range:18 years and up
Grade Range:Postsecondary and higher
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