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Paperback The Future of Purpose-Driven Branding: Signature Programs That Impact & Inspire Both Business and Society Book
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ISBN: 1631959883

ISBN13: 9781631959882

The Future of Purpose-Driven Branding: Signature Programs That Impact & Inspire Both Business and Society

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Format: Paperback

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Book Overview

Today's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering--the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches...

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Business Business & Investing Economics

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