The Future of Purpose-Driven Branding: Signature Programs That Impact & Inspire Both Business and Society

by David Aaker

No Customer Reviews

Select Format

Select Condition

Book Overview

Today's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering--the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches...

Format:Paperback

Language:English

ISBN:1631959883

ISBN13:9781631959882

Release Date:October 2022

Publisher:Morgan James Publishing

Length:260 Pages

Weight:0.85 lbs.

Dimensions:0.6" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks^® and the ThriftBooks^® logo are registered trademarks of Thrift Books Global, LLC

The Future of Purpose-Driven Branding: Signature Programs That Impact & Inspire Both Business and Society

Select Format

Select Condition

Recommended

Book Overview

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us