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Hardcover Embedded Marketing: Creating Value for Consumers in Their World (Not Yours) Book
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ISBN: 1118611454

ISBN13: 9781118611456

Embedded Marketing: Creating Value for Consumers in Their World (Not Yours)

by and
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How to engage consumers in a demand-scarce world flooded withubiquitous, fragmented media

In the golden age of advertising and marketing, families wouldgather around the television to watch one of just a few availablechannels, a captive audience to the big brands that paid to reachout to them. There was no remote control and no way to fast-forwardthrough those advertisements. Today, media gather aroundus--on television, but also via mobile...

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Format: Hardcover

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Business Business & Investing Economics

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