The Future of Advertising: New Approaches to the Attention Economy

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This book examines the changes in the commercial and political advertising systems prompted by the new interactive media, and significant issues raised by the new economics gaining consumers' attention. It addresses important public policy issues, such as privacy, the eroding distinction between editorial and advertising content, and targeting children, for advertising the age of new media.

Format:Paperback

Language:English

ISBN:0898432243

ISBN13:9780898432244

Release Date:April 1998

Publisher:Aspen Institute

Length:60 Pages

Related Subjects

Business Business & Investing

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The Future of Advertising: New Approaches to the Attention Economy

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