The Future Consumer: Predictable Developments in Personal Shopping and Customer Centered Marketing in the Coming Information Age
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Format:Paperback
Language:English
ISBN:1895629810
ISBN13:9781895629811
Release Date:March 1997
Publisher:Warwick Publishing
Length:186 Pages
Weight:0.63 lbs.
Dimensions:0.5" x 6.0" x 9.0"
Customer Reviews
1 rating
Solid, succinct, futuristic marketing book; best of 1990s!
Published by Thriftbooks.com User , 27 years ago
This futuristic retail marketing book, written by a former strategic planner in the banking industry, rests on solid business ground. It is well organized and jam-packed with scores of snappy examples. Although first written and published in 1993, this new 1997 reprint stands the test of time and is as current as the first edition. Great guidepost to marketing in a network society where the old marketing model is being turned on its head.
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