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Paperback The Fundamentals of Digital Fashion Marketing Book
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ISBN: 1474220851

ISBN13: 9781474220859

The Fundamentals of Digital Fashion Marketing

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Format: Paperback

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Book Overview

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. With a lucid writing style and infographics that are ideal for visual learners, Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media,...

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