How to Write a Good Advertisement
2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising. This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:1626549621
ISBN13:9781626549623
Release Date:July 2013
Publisher:Echo Point Books & Media
Length:246 Pages
Weight:0.97 lbs.
Dimensions:0.7" x 6.7" x 9.5"
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