The Friction-Free Economy: Marketing Strategies for a Wired World

A high-tech grifter presents a half baked collection of buzzwords, techno babble, and plausible sounding nonsense. Its AWESOME!

- A paradigm shift has occurred, and "The Friction-Free Economy" explains how the significant break with the old ways of thinking, and traditional economics, has affected a company's ability to compete in today's marketplace.- Discussed are ways to strategize, envision goals, and clarify objectives in the business/internet arena. - Ted Lewis presents complex subject matter in an entertaining way that I understand it more readily and in greater depth. I especially like his acumen and quick wit.- I enjoy watching trends in the computer industry, so I was fascinated to learn, the real underlying reasons, why Microsoft continues to issue new versions of a product. Also, I gained insight, on why a company would give their merchandise or services away for free. It's a discerning view on the how's and why's of what's happening, not in hindsight but as they occur in real-time. - This isn't for the casual reader, though. It's geared toward the astute, knowledgeable and serious businessman, who wants to "grow an industry".- To get the full benefit from this book, give a copy, to the key people in your organization and arm yourself with an economics book.