The Four Pillars of Politics: Why Some Candidates Don't Win and Others Can't Lead

by Larry Powell and James T. Kitchens

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Book Overview

James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.

Format:Hardcover

Language:English

ISBN:1498507220

ISBN13:9781498507226

Release Date:June 2015

Publisher:Globe Pequot Publishing Group Inc/Bloomsbury

Length:122 Pages

Weight:0.75 lbs.

Dimensions:0.6" x 6.1" x 9.1"

Related Subjects

Language Arts Political Science Politics & Social Sciences Social Science Social Sciences

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The Four Pillars of Politics: Why Some Candidates Don't Win and Others Can't Lead

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