The Four-Minute Sell

One of the very best books on "branding," published before anyone knew the word! It's a slim volume with fresh insights on almost every page. During the first few minutes with anyone their attention span is at its height. If they don't like what they see and hear in the first four minutes the chances are they won't be interested. The issues are: What do I LOOK like? What do I SOUND like? What do I SAY? How well do I LISTEN? Janet Elishea takes you through a process of maximizing each of these factors. Do you know what people generally focus on first? Color of skin. Then, roughly in order: gender, age, appearance, facial expressions, eye contact, movement (body language), personal space, and touch. An astonishing 55% of meaning is conveyed by facial expressions and body language alone ... before you open your mouth. Your voice, not including your actual words, transmit as much as thirty eight percent of meaning j n face to face meetings (more on the telephone.) There is much, much more. Females especially will find this book of important value, and the used copies listed here are very reasonable.