The First Mile: A Launch Manual for Getting Great Ideas into the Market

by Scott D. Anthony

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You have a great idea, now what? That first mile--where an innovation moves from an idea on paper to the market--is often plagued by failure. In fact, less than one percent of ideas launched by big... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:1422171760

Release Date:May 2014

Publisher:Harvard Business Review Press

Length:256 Pages

Weight:0.30 lbs.

Dimensions:8.8" x 1.0" x 6.0"

Related Subjects

Business Business & Investing Economics

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The First Mile: A Launch Manual for Getting Great Ideas into the Market

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