The Firm and the Market: Studies on the Multinational Enterprise and the Scope of the Firm
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In this book, a well known theorist of the multinational firm extends his major contributions to encompass the scope of the firm in general. Casson presents a model showing how the different activities of the firm - R & D, production, marketing, and distribution, for example - are linked in a way that is just as important in determining the scope of the firm as are the traditional factors of market share or product type. Casson infers from an extensive...
Format:Hardcover
Language:English
ISBN:0262031299
ISBN13:9780262031295
Release Date:April 1987
Publisher:MIT Press
Length:240 Pages
Weight:1.17 lbs.
Dimensions:1.0" x 6.3" x 9.3"
Age Range:18 years and up
Grade Range:Postsecondary and higher
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